FOR B2B MARKETING & SOCIAL TEAMS
How strong is your company’s social media strategy?
Answer 10 quick questions to see what’s working, where you can improve and what to do next.
- 10
- Diagnostic questions
- 8
- Capability areas
- 0–100
- Maturity score
- 3
- Prioritised actions
WHAT WE LOOK AT
Eight areas that make social work
Social Strategy
How social supports business goals.
Content
What you create and how you improve it.
Employee Advocacy
How employees take part.
Executives & Experts
How executives and subject-matter experts show up on social.
Influencer & Creator Marketing
How you work with trusted external voices.
Measurement & Analytics
What you measure and how you use it.
Process & Resources
How social is resourced and run.
AI Readiness
How AI supports your social work.
The maturity scale
Four levels. See where you stand.
Emerging
0–39Social is mostly used to publish content. The basics are still being built.
Developing
40–59You have a plan, but execution is inconsistent and depends on a small number of people.
Advanced
60–79Social is well run, with a clear strategy, strong content and useful measurement.
Leading
80–100Social is a strategic channel. Your content stands out, your people are visible and insight shapes decisions.
Find out where your social strategy stands
Answer 10 quick questions. You’ll get your score, your level and three clear next steps.
Get your score →